Diamond Crystal Brands
Stand Up for Lemonade

Stand Up for Lemonade

Four-year-old cancer patient, Alexandra “Alex” Scott (1996-2004) was in the hospital when she announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Initially her parents dismissed her request as it was winter in the Northeast and probably not the best time to set up a lemonade stand. But, she persisted and her first lemonade stand raised $2,000 and would eventually grow into a namesake foundation with thousands of supporters across the country championing her cause.

Alex’s dream of reaching $1 million came true before she passed away from neuroblastoma in 2004, but she inspired a legacy of hope that continues to raise funds and awareness. To date, Alex’s Lemonade Stand Foundation (ALSF) has raised more than $140 million and funds over 690 pediatric cancer research projects nationally.

Diamond Crystal Brands was motivated by the extraordinary story of ALSF’s beginnings. As we began the expansion of our simple ingredient specialty cold beverages, we thought it was only fitting to partner with ALSF to help fight against pediatric cancer.

We know that hand crafted lemonade and other beverages are extremely in demand with consumers. And, we know these consumers are also seeking authentic flavors with nothing artificial added. So, we developed a line if cold beverages that only use simple ingredients and are all free of artificial preservatives, sweeteners, colors and flavors.

“The hero of our simple ingredient portfolio is lemonade, which is among the top beverages at restaurants, making this the perfect opportunity to use our launch to drive awareness for pediatric research,” said Steven Cohn, Director of Marketing at Diamond Crystal Brands.

The entire line of Café Delight Premium Drink Mixes consists of great tasting and popular flavors that are perfect for any foodservice operator looking for a dispensed beverage solution. From a University dining hall to an emerging Fast Casual restaurant chain, these premium drink mixes deliver what your guests are looking for in flavor, preparation and simple ingredients.

The portfolio includes:
• Classic Lemonade
• Pink Lemonade
• Limeade
• Fruit Punch
• Raspberry Iced Tea

“We are thrilled that Diamond Crystal Brands is driving awareness for Alex’s Lemonade Stand Foundation this summer,” said Liz Scott, Co-Executive Director of the Foundation. “Through the efforts of generous partners like Diamond Crystal Brands, we are moving closer to achieving the dream of my daughter Alex, a cure for all kids with cancer.”

For more information on Alex’s Lemonade Stand Foundation, visit www.AlexsLemonade.org.